Is your businesses struggling to be seen? Does it have an active presence on social media, or are you like one of the many business owners who say that they don’t have time to post regularly on social media? Do you know that social media makes a difference? These social media platforms will bring awareness to your business, organically grow your business, and one of them may even make you some extra money! By not doing so you are letting opportunities pass you by.
Most of you are familiar with Facebook, so I’m focusing on three other platform that small businesses should get to know, as they could be a real boost to your business. Although they are free, time is also money and they require an investment of time. Time well spent can generate money on the short to long run. Make it part of your wider marketing strategy, be consistent and you will get results.
Use Twitter to get your businesses noticed; especially if your competitors are using it too. By using Twitter you can begin to level out the playing field and you can have equal opportunities to show your services, products and expertise.
Twitter is a quick way to get a message across to a lot of people that you don’t personally know. For example, if you are holding an event, Twitter is a great way to spread the news fast and to an audience that you didn’t necessarily have before.
‘Retweets’ show how many people shared your tweet, this is a good way to see if people like, dislike, agree or disagree with your content. This is good for seeing what you can improve and what you should carry on doing.
Instagram is great for business that can present their products and services in a visually appealing way, for example: fashion, art, food, cars, etc.
This allows your company to create a good first impression and it also gives you the opportunity to get people interested in what you do. Instagram allows potential customers to see what service or product they will be getting before they approach your company.
When you follow people on Instagram it allows you to see what kind of content they like, this allows you to see what the competition is doing and to see what kind of things attract your target audience; this gives you ideas about how to improve your business as well. Also having followers helps because it brings your page higher up on the list when people are searching for certain things.
If you post good quality photos (which you should be doing anyway) and you post regularly, then you have the ability to attract collaborations with other companies. This spreads the word about your company faster and gives you the opportunity to earn extra revenue.
On Pinterest you can post business related pictures but unlike Instagram they don’t have to be overly aesthetically pleasing. Pictures on Pinterest just have to be eye catching and informative.
On Pinterest you can link your pictures directly to your website. This means that when people click on the image they go straight to your website. If you prefer, you can simply just post the picture and put your website in a link below. This means more people visit your website and you have a higher chance of getting more customers.
Pinterest converts browsers to buyers. This means that if someone is just looking through Pinterest they could end up visiting your website or even buying something (you can buy and sell on Pinterest too).
User engagement is high. Pinterest has a wide range of ages and they are willing to post nearly anything, because that’s what Pinterest is about and Pinterest also encourages it. The more boards your picture gets pinned to the more people will see it.