5 Ways to Get More Clients/Customers by Using Your Website

In the age in which we are living today, your website is one of your most powerful tools for attracting and converting new clients and customers. Whether you’re looking for help to raise finance; such as a business loan for business start-up plans or for an already existing business for business growth plans, to improve business performance, or getting more customers. Whatever, the case may be, optimising your website with the right strategies, including growth strategies and keywords is essential. Here’s a brief guide on succeeding in getting more customers and clients using your website.

1. Search Engine Optimisation (SEO) To attract more clients, your website needs to rank well on search engines like Google  which is the most widely used. This means using the right keywords to help potential customers find you.

2. Valuable Content Creation  

• Blog Posts: Regularly updating your blog with valuable and relevant content is key to attracting the right visitors to your website. Write posts that address common questions and provide solutions for your target market. This is one of the key strategies to improve business performance by driving more traffic to your website which could ultimately lead to conversions.
• Case Studies and Success Stories: Showcase how you’ve helped other businesses succeed. Use case studies and success stories to highlight your expertise in areas like securing successes for your clients or customers.
• Guides and White papers: Create detailed guides on topics that will interest your potential and existing customers and clients. Offer these as free downloads to capture leads.

Video Content: Using video content to attract customers involves creating engaging and informative videos that resonate with your target audience. Start by identifying your audience's needs and interests, then produce videos that address these topics, such as tutorials, product demonstrations, customer testimonials, and behind-the-scenes footage. Utilise platforms like YouTube, Instagram, and TikTok to reach a broader audience. Optimise your videos with compelling titles, descriptions, and calls-to-action to drive engagement. Additionally, incorporating video into your website and email marketing can enhance customer experience and increase conversion rates. Consistently analyse performance metrics to refine your strategy and maximise impac​t

3. Optimise On-Site SEO 

• Internal Linking: Link related content together to improve your site’s navigation and SEO. For example, link a blog post to one of the services your business has to offer.
• Mobile Optimisation: Ensure your website is mobile-friendly. With more people using smartphones especially when on the move and actually doing business and searching for business solutions, a mobile-optimised site is essential.
• Conversion Optimisation, such as:
• Clear Calls-to-Action (CTAs): Every page should have a clear and compelling CTA. This will encourage potential customers and clients to take some kind of action before leaving your site. Human beings even with the best intention are easily distracted and prone to leave unfinished business and just move onto the next stage, which could easily be another business website.
• Landing Pages: Create dedicated landing pages for specific services or keyword groups. This could explain the specific services your business has to offer. Include the benefits, eligibility, and application process.

4.Utilise Off-Site SEO and Marketing 

• Social Media Marketing: This is a blog on its own, so I am only scratching the surface here with an introduction. Promote your content on social media platforms. Engage with your audience by sharing tips, answering questions, and providing insights related to your keywords. Encourage conversations around topics that are also outside your business.
• Email Marketing: Build an email list and send regular newsletters featuring your latest blog posts, success stories, and exclusive guides. Email marketing is a powerful tool for nurturing leads and converting them into clients.

 
5. Leverage Local SEO in your Local Area and Community 

• Google My Business: Optimise your Google My Business listing with relevant keywords and regularly update it with posts and offers. This will help local clients find you when they search for businesses that are relevant to them in your area.
• Local Directories: Ensure your business is listed in local directories such as Yelp, Yellow Pages, and industry-specific directories. Consistent NAP (Name, Address, Phone number) information across all platforms is vital.

Conclusion
By optimising your website with these strategies and the right keywords, you can attract more clients and customers, improve your online presence, and grow your business. Remember to continuously monitor your website’s performance and make adjustments as needed to stay ahead of the competition, bearing in mind your website is also your gateway to success.
 
If you require further in getting your business visible online or on optimisation or any other business area, give us a call today on 0333 355 1696 or send us a message.